THE OPPORTUNITY:
Create the brand’s first fully omnichannel holiday campaign, uniting in-store, digital, and paid media into one cohesive customer experience.
THE IDEA:
Develop a unified creative system that delivered a seamless journey across channels, from signage and paid media to digital storytelling.
MY ROLE:
I led creative concepting and art direction from strategy through execution, guiding photography, video, and campaign assets under one narrative.
A 30-second holiday brand video designed for paid streaming media, extending reach through Hulu.
A 30-second holiday brand video designed for paid streaming media, extending reach through Hulu during the December holiday.
