LOYALTY PROGRAM

THE OPPORTUNITY:
Simplify and modernize New Seasons Market’s loyalty program to better reflect the brand and improve customer and staff engagement.

THE IDEA:
Clarify the program through updated messaging, a refreshed logo, and a modular visual system supported by a custom icon set.

MY ROLE:
I co-led the messaging strategy and led all creative direction and design execution, including the logo refresh, icon system, and style guide.

Image of old loyalty logo
Image of website, mostly copy explaining the loyalty program
Image of point count email from old loyalty program design
Image of sign-up email from old loyalty program design
Image of large hanging poster in-store promoting the loyalty program
Image of new loyalty style guide
Image of new loyalty style guide
New design for loyalty logo
Image of blade promoting loyalty program in-store
Image of end cap promoting loyalty program in-store
Image of new loyalty program landing page
Image of loyalty sign up page
Image of email for loyalty program on updating points
Image of email offer for loyalty program

A promotional video I art-directed to celebrate the anniversary of New Seasons Market’s loyalty program, featuring a $10 sign-up incentive.

Image of paid media advertisement of shopping cart with product in it
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Packaging Innovation
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Holiday Campaign