Hi, I’m Katie.

I’m a senior designer and creative leader with 20+ years of experience helping retail brands build scalable design systems across packaging, campaigns, and omnichannel marketing. My background spans CPG, private label, and retail marketing, where consistency, production rigor, and strong on-shelf and in-market performance are critical.

I’ve led work from concept through execution across hundreds of SKUs as well as large-scale brand and seasonal campaigns, spanning packaging, print, digital, e-commerce, and in-store environments. I’m a well-rounded designer with deep production knowledge and a strong understanding of how creative translates across channels. My approach balances strong creative leadership with real-world execution, ensuring ideas work just as well in the details as they do in the big picture. I’m also a strong proponent of building smart, efficient systems so teams can spend more time on what matters most: being creative.

When I’m not working, you’ll likely find me making something with my hands, whether it's crochet, working in my sketchbook, or enjoying the great outdoors in Southern Oregon, often by the water with a good book or a fishing pole.