A woman with shoulder-length brown hair and fair skin, wearing a teal long-sleeved shirt, standing outdoors with greenery in the background. In the first photo, she has a neutral expression, and in the second, she is smiling and leaning slightly forward.

Hi, I’m Katie.

I’m a designer and creative leader with 20+ years of experience helping retail brands build scalable design systems across packaging, campaigns, and omnichannel marketing. My background is rooted in CPG and private label, where consistency, production rigor, and on-shelf performance are critical.

I’ve led work from concept through execution across hundreds of SKUs, as well as large-scale brand and seasonal campaigns, spanning packaging, print, digital, e-commerce, and in-store environments. My approach balances strong creative leadership with real-world execution, ensuring ideas translate clearly across every channel. I’m also a strong proponent of building smart, efficient systems so teams can spend more time on what matters most: being creative.

When I’m not working, you’ll likely find me making something with my hands, whether it's crochet, working in my sketchbook, or whatever else catches my interest, or enjoying the great outdoors in Southern Oregon, often by the water with a good book or a fishing pole.