E-COMMERCE PAID MEDIA

THE OPPORTUNITY:
Create versioned e-commerce paid media—promotional and non-promotional—within limited resources, while maintaining performance across placements.

THE IDEA:
Develop a single photoshoot shot list that supported both promotional and non-promotional versions, using different moments from the same shoot to feel distinct while remaining consistent and on-brand.

MY ROLE:
I defined the shot list and creative approach, and approved copy and art direction across all versions to ensure efficiency, adaptability, and performance.

An offer-led promotional video art-directed end-to-end, from shot list development through approval of copy, design, and final deliverables.

A non-offer version of the video, art-directed end-to-end from shot list development through final delivery.

Example of non promotional paid media flight

Example of promotional paid media flight

E-COMMERCE PAID MEDIA

Holiday Campaign

Brand Campaign