GIFT CARDS

THE OPPORTUNITY:
Create a cohesive line of gift cards that worked both in-store and online. Previously, the cards were created as one-offs and lacked a unified, on-brand system.

THE IDEA:
Develop a food-centric gift card collection by partnering with an illustrator to concept a series of playful, food-inspired designs, then bringing them to life through subtle animation for digital use.

MY ROLE:
I created the concepts, partnered directly with the illustrator through design iterations, and worked with a digital designer to animate the cards. I also designed and produced the printed versions to ensure consistency across physical and digital formats.