VIDEO WORK

THE OPPORTUNITY:
Launch video as a new channel with extremely limited resources, often without footage, music, or voiceover.

THE IDEA:
Use a concept-first approach, combining still photography, simple animation, and pacing to create motion and narrative. This enabled both lean executions and larger moments when resources allowed, all within one brand voice.

MY ROLE:
I led art direction across all video work, defining shot lists and storyboards, approving copy, and guiding final execution. When needed, I edited videos myself, adding animation, voiceover, and music.

A 30-second seasonal video promoting the bounty of summer. I art-directed end-to-end, including shot list development, and approval of copy and final deliverables.

One of our earliest paid-media “videos,” built from still photography and simple animation. I sourced the imagery, defined the creative direction, and approved copy and final deliverables.

An awareness-focused video introducing voiceover, while still relying on photography and simple animation.

Another early “video” from our initial exploration of the channel, created using still photography and simple animation. I sourced imagery, set the creative direction, and approved copy and final deliverables.

A brand video centered on a custom barrel bag that I designed and helped translate into video, working closely with the social team on concept, execution, and final approvals.

A short-form awareness video designed for social, combining strong visuals and efficient storytelling to capture attention quickly and highlight the bounty of late summer in the Pacific Northwest.

Another short-form awareness video designed for social, combining strong visuals and efficient storytelling to capture attention quickly and highlight the bounty of fall in the Pacific Northwest.

An early summer awareness video marking our first few attempts using live-action footage, combined with simple animation, voiceover, and music.

A companion paid-media video adapted to remove promotional messaging while emphasizing online ordering and delivery.

A paid-media promotional video highlighting a limited-time discount and the convenience of online ordering and delivery.

A companion paid-media video adapted to remove promotional messaging while emphasizing online ordering and delivery.

VIDEO WORK

Packaging Design

Packaging Innovation