VIDEO WORK

THE OPPORTUNITY:
Launch video as a new channel with extremely limited resources, often without footage, music, or voiceover.

THE IDEA:
Use a concept-first approach, combining still photography, simple animation, and pacing to create motion and narrative. This enabled both lean executions and larger moments when resources allowed, all within one brand voice.

MY ROLE:
I led art direction across all video work, defining shot lists and storyboards, approving copy, and guiding final execution. When needed, I edited videos myself, adding animation, voiceover, and music.

A 30-second seasonal video promoting the bounty of summer. I art-directed end-to-end, including shot list development, and approval of copy and final deliverables.

One of our earliest paid-media “videos,” built from still photography and simple animation. I sourced the imagery, defined the creative direction, and approved copy and final deliverables.

An awareness-focused video introducing voiceover, while still relying on photography and simple animation.

Another early “video” from our initial exploration of the channel, created using still photography and simple animation. I sourced imagery, set the creative direction, and approved copy and final deliverables.

A brand video centered on a custom barrel bag that I designed and helped translate into video, working closely with the social team on concept, execution, and final approvals.

The first video in a three-part holiday gift series, focused on thoughtful gift ideas for someone seeking more calm. I collaborated with peers on product selection and shot direction, and led art direction through final approval.

A short-form awareness video designed for social, combining strong visuals and efficient storytelling to capture attention quickly and highlight the bounty of late summer in the Pacific Northwest.

A paid-media promotional video highlighting a limited-time discount and the convenience of online ordering and delivery.

An early summer awareness video marking our first few attempts using live-action footage, combined with simple animation, voiceover, and music.

A companion paid-media video adapted to remove promotional messaging while emphasizing online ordering and delivery.

The second video in a three-part holiday gift series, centered on gift ideas for the foodie in your life. I collaborated with peers on featured items and shot approach, and led art direction through final approval.

The third video in a three-part holiday gift series, centered on gift ideas for kiddos' stocking stuffers. I collaborated with peers on featured items and shot approach, and led art direction through final approval.

A paid-media promotional video highlighting a limited-time discount and the convenience of online ordering and delivery.

Another short-form awareness video designed for social, combining strong visuals and efficient storytelling to capture attention quickly and highlight the bounty of fall in the Pacific Northwest.

A companion paid-media video adapted to remove promotional messaging while emphasizing online ordering and delivery.

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