partners in crime wine

Partners in Crime is New Seasons Market’s exclusive house wine, crafted in collaboration with local wineries. I was responsible for designing the wine labels, working closely with an illustrator to develop custom artwork, and ensuring all files were press-ready. The final label feature includes embossing on the illustrations and any instance where "New Seasons" appears, adding a premium, tactile element to the design. Photos courtesy of Ashley Courter.

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partner brand rebrand